APMS GP Services

Client: A Local GP Federation
Sector: Primary Care | APMS Contracts | NHS Bidding Support

The Challenge

Our client, a well-established GP Federation in London, faced a critical moment. They were already caretaking one APMS contract and wanted to secure its retention, while simultaneously bidding for a new contract managed by a large national provider. The stakes were high: success would significantly expand their footprint in the local healthcare landscape.

Our Approach

We began three months before the tender was released, delivering strategic pre-bid support to position the Federation for success. This included:

  • Service Model Development: Designing a robust, patient-centred care model aligned with NHS priorities.

  • Staffing Model Creation: Ensuring workforce plans met compliance and quality standards.

  • Win Themes: Crafting compelling differentiators to stand out against national competitors.

When the tender launched, we provided a fully managed bid service, covering:

  • Bid Management & Writing: End-to-end coordination and drafting across three iterative drafts.

  • Portal Administration: Seamless handling of submission requirements.

  • FMT Guidance: Expert advice on financial modelling and compliance.

  • Evidence Enhancement: Continuous coaching to strengthen examples and proof points.

Post-submission, we didn’t stop there. We supported interview preparation, ensuring the client was confident and ready to impress evaluators.

The Outcome

The results speak for themselves:

  • Caretaking Contract Retained: Stability for existing patients and continuity of care.

  • New APMS Contract Secured: A major win that significantly increased the Federation’s presence in the area.

This dual success demonstrates how strategic planning, expert bid management, and collaborative effort can deliver transformative outcomes in competitive NHS procurement.

Why This Matters

For GP Federations and healthcare providers, winning APMS contracts is about more than compliance, it’s about building sustainable services that meet local health needs. At BidVantage, we combine strategic insight with hands-on delivery, helping clients navigate complex tenders and achieve measurable growth.