IT Hardware
Client: IT Hardware SME
Sector: Technology | Further Education | Public Sector Procurement
The Challenge
Our client, a growing IT hardware SME, wanted to gain access to a large framework for IT hardware in the further education sector. They recognised this as a strategic opportunity to expand their market reach and unlock significant growth potential. However, competing against larger, established suppliers meant they needed a compelling and differentiated bid.
Our Approach
We began four months before the tender was released, delivering comprehensive pre-bid support to ensure the client was fully prepared. This included:
Customer Journey Mapping: Understanding how their solutions aligned with the needs of educational institutions.
Differentiation Analysis: Identifying what made them unique and translating this into strong win themes.
When the tender launched, we provided a fully managed bid service, covering:
Bid Management & Writing: Coordinating and drafting across three iterative drafts.
Portal Administration: Handling all submission requirements seamlessly.
Evidence Development: Challenging the client to provide stronger proof points and innovative ideas to stand out.
Our iterative approach ensured each draft was sharper, more persuasive, and fully compliant with framework requirements.
The Outcome
The results were outstanding:
Second Place on the Framework: An exceptional achievement for an SME competing against national providers.
Significant Growth Opportunity: Access to a high-value framework that will drive future business expansion.
This success demonstrates how strategic planning, expert bid management, and collaborative refinement can help SMEs punch above their weight in competitive procurement environments.
Why This Matters
For SMEs in the technology sector, framework access is a game-changer. At BidVantage, we specialise in helping businesses navigate complex tenders, articulate their strengths, and secure positions that unlock long-term growth.