Process vs Creativity in Bid Writing: Why You Need Both

In the world of bid writing, there’s often a quiet debate: Is it better to follow a strict process or let creativity lead the way? The truth is, you don’t have to choose. The best bids strike a balance, leveraging the structure of a solid process while allowing room for creative flair.

The Power of Process

At BidVantage, we use the ‘What, How, Why, When’ framework as our core bid writing process. It’s simple, effective, and keeps us focused. This structure helps:

• Ensure consistency across responses

• Keep answers tightly aligned to the question

• Avoid unnecessary tangents or “bloat”

• Maximise scoring potential

It’s especially useful during planning and first drafts, giving writers a clear roadmap to follow. And yes, it works.

The Value of Creativity

But let’s not forget the magic of creativity. While process provides the skeleton, creativity adds the muscle and personality. A creative approach can:

• Offer fresh perspectives

• Make content more engaging

• Tailor responses to resonate with evaluators

• Reflect the unique voice of the organisation

Not every writer works the same way, and not every bid benefits from a cookie-cutter approach. Sometimes, a well-placed metaphor or a compelling narrative can elevate a response beyond the expected.

Conclusion: Why Not Have Both?

We encourage it. Work to a process, but use your own style. As long as the final product is consistent, clear, and aligned with the evaluation criteria, there’s no problem with blending structure and creativity.

Bid writing isn’t just about ticking boxes—it’s about telling a story that scores. So embrace both sides of the craft, and let your bids reflect the best of both worlds.