Marketing

Our Experience

Proven Marketing Bid Success: With a track record of over 30 successful bids, BidVantage have extensive experience in helping clients win marketing and event contracts for government departments and executing targeted advertising campaigns. Our experience speaks to our ability to understand and deliver on the unique needs of marketing within the public sector.

Diverse Project Portfolio: Our projects have ranged from comprehensive marketing strategies and events for government departments to innovative targeted advertising campaigns, demonstrating our versatile capabilities in navigating the marketing needs of the public sector.

Framework and Council Opportunities: Our team has deep experience with CCS frameworks, which are a primary avenue for marketing opportunities within the government sector. Additionally, we are adept at capitalising on one-off marketing opportunities offered by councils, providing a broader landscape for our clients to showcase their services.

Strategic Approach to Frameworks: Leveraging our insights into CCS frameworks and our understanding of council procurement processes, we position your marketing services to meet the specific demands and opportunities presented by these channels.

Tips for Marketing Bids

  • Bid Speak over Marketing Speak: In the context of bid writing for marketing services, clarity and conciseness are key. Our approach focuses on "bid speak" – direct and requirement-focused communication – rather than traditional marketing fluff. This ensures your proposal is to the point and fully aligned with the commissioner's requirements.

  • Showcase Knowledge and Expertise: Demonstrating deep knowledge and expertise in marketing principles and practices is essential. Our bids highlight your team's understanding of effective marketing strategies, ensuring that evaluators recognise the value and impact of your services.

  • Environmental Considerations in Marketing: Especially relevant in event marketing, environmental sustainability is becoming a critical factor. Our bids emphasise your commitment to environmental responsibility, showcasing how your marketing or event services incorporate sustainable practices.